> ## Documentation Index
> Fetch the complete documentation index at: https://fillout.com/help/llms.txt
> Use this file to discover all available pages before exploring further.

# Enrich Fillout leads

> Enrich emails with Apollo. Conditionally route leads to different pages based on company size, industry, company type and more. Auto-fill or auto-hide fields based on available enrichment data.

## Tutorial video

<iframe class="notion-asset-object-fit" src="https://www.loom.com/embed/08f91f725a7a4aff95ae2a14d6928608" title="iframe video" frameborder="0" allowfullscreen loading="lazy" scrolling="auto" width="100%" height="540" />

<Info>
  Lead enrichment is part of the conversion kit paid add-on. Fillout covers the costs for external APIs like Clearbit and Google Maps - **no API key needed**. Get started [here](https://www.fillout.com/conversion-kit).
</Info>

## Enriching leads and conditional routing

If you enable `Enrich with Apollo` in the right-hand panel, you’ll receive access to the following properties after a respondent fills out their email:

* **Employee count** - total number of employees that work at the company
* **Employment name** - name of the company the person works for
* **Employment domain** - domain of the company the person works for
* **Employment role** - a person’s standardized role at the company they work for based on their title. 
* **Company traffic rank** - a company’s standing in a global rank of company website traffic as calculated by Apollo.
* **Company employee range** - number of employees that work at the company by range. Useful for segmenting companies by size.
* **Company estimated annual revenue** - estimate of the company’s annual revenue by range.

Common use cases include:

* Routing leads with over x employees to a [scheduling page](/scheduling-page) with your enterprise team
* Creating multiple scheduling pages to route leads based on region, industry or company size

## How to enrich emails

Simply click your email field's <Icon icon="gear-complex" iconType="solid" /> and enable `Enrich with Apollo` in the right-hand panel.

<img src="https://mintcdn.com/fillout-005a867b/BJcIW32kOEmiPyNK/images/Screenshot2025-11-06at3.34.54PM.png?fit=max&auto=format&n=BJcIW32kOEmiPyNK&q=85&s=90eb9a35b9a5cfc59a8d000e3b098499" alt="Screenshot 2025-11-06 at 3.34.54 PM.png" title="Screenshot 2025-11-06 at 3.34.54 PM.png" style={{ width:"73%" }} width="1411" height="435" data-path="images/Screenshot2025-11-06at3.34.54PM.png" />

That's it! Now, when respondents enter their email in your form, you'll see their company details automatically collected in the [Results page](https://www.fillout.com/help/view-responses).

With [page logic](/page-logic), you can conditionally route leads based on the data obtained from the email field.

<img src="https://mintcdn.com/fillout-005a867b/yefRDTRdDy202Hph/images/conversion-kit/image-15.png?fit=max&auto=format&n=yefRDTRdDy202Hph&q=85&s=6e8f1c9cb11f89171498f3aad00d3173" alt="Lead enrichment" width="2360" height="1367" data-path="images/conversion-kit/image-15.png" />

Lastly, you can send enriched data to [any integration](/integrations) by setting up [additional mappings](https://www.fillout.com/help/additional-integration-mappings) on the `Integrations` tab.

## Related articles

<CardGroup cols={3}>
  <Card color="#FFC738" icon="diagram-project" iconType="regular" href="/page-logic" title="Page logic">
    Hide or show pages or custom endings based on respondent input.
  </Card>

  <Card color="#FFC738" icon="calendar" iconType="regular" href="/scheduling" title="Fillout Scheduling">
    Book meetings on your Google or Outlook calendars with a form.
  </Card>
</CardGroup>