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Overview

Building multiple apps and landing pages for the same company or brand requires staying within brand guidelines to ensure a consistent look and feel across everything you create. Without a shared system, it can be difficult to keep colors, fonts, and styling aligned across different projects. A brand kit helps solve this by keeping your key brand elements in one place so you can easily apply them across all apps and pages.

What is a brand kit?

It’s a centralized hub containing the visual styling elements that represent your brand. It contains the following:
  • Logo: The primary visual symbol used in app headers and nav bars
  • Icon: A small square logo used as favicon and app icon
  • Font: The main text style
  • Color Palette: Primary and secondary colors, including accents if any
  • Guidelines: A set of rules that define how a brand should look and be presented

Build your brand kit

1

Choose how to set up

From the dashboard, click  followed by Create brand kit. Alternatively, you can open the Branding kit settings.Screenshot 2026 04 10 At 5 17 30 PMIn the popup, you can either Import your website or Create manually. For our example, let’s use Fillout’s website.Screenshot 2026 04 10 At 7 35 02 PM
2

Add or edit your brand assets

Importing will automatically capture a website’s brand information and styling.Screenshot 2026 04 10 At 7 35 21 PMThis is includes the logos, color palette, font, button, and card styles. You are free to edit these however you see fit.
3

Review guidelines

Importing also captures brand guidelines, specifically Visual Style, Tone of Voice, and Business Context. You can add more to this or edit them as needed.Screenshot 2026 04 10 At 7 35 37 PMClick Create Brand Kit once you’ve reviewed all the details.That’s it! You’ll now see this when starting a new app in Zite.

Edit an existing brand kit

On the dashboard, click your Account name followed by Settings. Navigate to Branding kit and click your brand to edit it. Screenshot 2026 04 10 At 7 37 24 PM