Make forms that convert leads
Convert more leads with the Fillout Conversion Kit. Enrich emails with Clearbit, require & validate business emails and route leads based on company size, industry, job title and more.
The conversion kit is a paid add-on. Fillout covers the costs for external APIs like Clearbit and Google Maps - no API key needed. Get started here.
Overview
With the conversion kit, you can:
- Require business email addresses
Enrich leads
by email, with Clearbit
- Validate email addresses
- Connect with Google Analytics, Google Tag Manager, Facebook and LinkedIn pixels
Route leads
based on company size, industry, job title and more
How to validate business emails
First, add an
email
field to your form and open the right-hand side settings. Head to the Enrich (Conversion kit) section.
Toggle Disallow free email accounts to block free email accounts, like @yahoo.com, @gmail.com, @hotmail.com, from proceeding in your form.
Toggle Validate email address to only allow valid emails to be submitted. Fillout calls a third party service to check if the email is valid. This helps prevent typos, like if someone types
jeff@amazon.co
instead of jeff@amazon.com
.Validation rules are enforced the when respondent tries to proceed to the next page:

Enriching leads and conditional routing
If you enable
Enrich with Clearbit
, you’ll receive access to the following properties after a respondent fills out their email:- Employee count
- The total number of employees that work at the company.
- Employment name
- The name of the company the person works for.
- Employment domain
- The domain of the company the person works for.
- Employment role
- The person’s standardized role at the company they work for based on their title. See all possible values.
- Company traffic rank
- The company’s standing in a global rank of company website traffic as calculated by Clearbit. See all possible values.
- Company employee range
- The number of employees that work at the company by range. Useful for segmenting companies by size. See all possible values.
- Company estimated annual revenue
- An estimate of the company’s annual revenue by range. See all possible values.
With page logic, you can
conditionally route leads
based on company size, industry, job title and more based on the data obtained from the email question.
Common use case: Route leads with over x employees to a scheduling page with your enterprise team. Or, create multiple scheduling pages to route leads based on region, industry or company size.
Lastly, you can send enriched data to any integration by setting up additional mappings on the integration tab.