Fillout, the free Google Forms alternative

Fillout is a powerful, free alternative to Google Forms for making forms, surveys and quizzes your audience will answer.

Google Forms vs Fillout

Hello! Looking to level-up your Google Forms? If so, you probably want to know if Fillout is a good fit - we wrote this article to walk through the benefits and downsides of Fillout and Google Forms.

If you like the simplicity of Google Forms but want sleeker designs and smarter features, this guide is for you. Let's dive in.

Comparing the free plans

First, let's compare the free offerings of both services. On both free plans, your forms will have Fillout or Google Forms branding, respectively. The main difference between the two lies in the features you can use on the free plan:

Fillout freeGoogle Forms
Unlimited forms
Unlimited questions
Self email notifications
Hidden fields
Unlimited file uploads

Manage form access

Conditional logicLimited


Redirect on completion$19/mo
Answer piping

Change form language

Accept payments 0% fee

Thank you pages

As you can see, Google Forms has a very generous free tier - in fact, they don't even have a paid offering! The main downside with Google Forms is that they are missing a lot of basic features and offer little styling flexibility. Fillout, on the other hand, has the same capabilities as Google Forms but with a bunch of powerful add-ons and more aesthetic form designs.

Fillout offers all the basics to build and scale your forms on the free plan. What's more, if you sign up you'll have lifetime access to the free plan features - no strings attached. Learn more about the Fillout free plan and pricing here.

Thousands of teams trust Fillout for building secure and powerful forms.

What's the overall summary?

Fillout brings the best of both worlds: a generous free tier and enterprise-grade security. We built Fillout from the ground up to integrate seamlessly with the tools you already use, like Google Sheets, Airtable, Notion, Salesforce and dozens more. The integrations are seriously powerful, you'll see what we mean when you try them out.

“I just launched our new quote form using Fillout - the product is terrific and by far the best solution for us out of all the other forms I've tried (typeform, jotform, etc.). I'm really thrilled about how much this will help our processes.”

Daniel profile
Daniel Magorrian @danielmagorrian

While Google Forms is the most used form builder on the web, Fillout takes a new approach to the online form and gives your brand the chance to stand out from your competitors.

Example Fillout forms
Ask one question at a time or add multiple questions per page - you choose. Fillout forms are designed to impress!Explore example forms →

Ok, but what about advanced features?

The Fillout form builder makes it really easy to build modern forms quickly, while also supporting the most complex forms.

Fillout offers two primary paid tiers, a pro tier for $15/month and a business tier for $75/month (paid annually). More details on the Fillout pricing page.

Here's how some of the paid features stack up with Google Forms:

FilloutGoogle Forms
Custom fonts Pro
Workspaces Business

Custom domains


Custom code


Partial submissions

Meta pixel Pro
No payment commission Free
Respondent email notifications BusinessNot customizable


5 on business
Calendly integration Pro

Address autocomplete

Collect signatures Pro
Fillout also has an enterprise offering for companies with advanced security and form-building needs.

TL;DR: The short version

So, what's the deal? Fillout is the more modern form builder, with a generous free tier and better form styling capabilities. Google Forms is the default form builder on the web, with a very recognizable, but not very customizable, form aesthetic.

Google Forms may be a better choice when…

  • You want the benefit of the Google Forms aesthetic, a brand which almost anyone will recognize.

Fillout is best if…

  • You want to make a modern form that impresses your audience, stands out from your competitors and converts well.
  • You need features that go beyond the very basics, like calculations, redirects, answer piping, webhooks and payments.
  • You use tools like Google Sheets, Notion, Airtable or Salesforce.
  • You want more styling customizability, like multi-column layouts, animations and highly customizable themes.

That's all for now! Hopefully this guide was useful to give you a general overview of Google Forms compared to Fillout.

Ready to give Fillout a try? Sign up here, for free.

Still researching? Head back to the alternatives page.


Don't just take our word for it

Here's what people are saying about Fillout.

The power of #nocode is real! Airtable forms just got way better with Fillout. Make your forms stand out while making it easier for you to automate your work. 🤩 #nocode
Gareth profile
Gareth Pronovost
Automation Consultant
We've deployed Fillout to our teams in Kenya, Malawi, Tanzania and Thailand with great success. It's proven to be more reliable than other tools, especially in remote areas.
Jason profile
Jason H.
CEO, Biochar Life
I was looking for a somewhat advanced form tool to enroll my users on a registration platform in full integration with Airtable, with filters, conditional displays, pre-fills, url parameters with real-time data mapping from Airtable, error message customization, partial form submissions... I'm a bit demanding and I found all these features at Fillout, you can really develop a very very advanced tool and the customer service is responsive, efficient and nice! Thank you for all this and long life to Fillout!
Sebastien profile
Sébastien Rade
Designer, no-coder
If you want an actual form where people/yourself can add & edit records you should try fillout.com. I’ve been using it for a bit and it’s great.
Jack profile
Jack Simons
Better customer support than my favorite restaurant in Nogales, Mexico.
Derrick profile
Derrick D.
Founder, Home Health
It's exactly what I was looking for. I built a multi-page form for my business in no time.
Arionna profile
Arionna R.
Founder, Syfted
Honestly I've used NotionForms, Tally, and Fillout. Fillout is bar the best in customiation, avalibility, flexibility, and, now, support.
gabe profile
Avatar generation
Fillout as un super outil et une très bonne équipe, bon week-end from France !
benjamin profile
Benjamin Martin
Gérant & co-fondateur
One of my best finds in the Airtable community was a recommendation for fillout.com. Development/support team is super responsive to bug fixes and have created or accelerated some new features I was seeking. I particularly like the show/hide logic…seems way easier than JotForm. I'm probably only a month or two from dropping JF completely in favor of Fillout. 🙂
mark profile
Mark D Bowers
Fillout c'est devenu mon chouchou dés la première utilisation. Je l'utilise partout maintenant. En effet sur le champ multiple choices, tu as une option other mais pas sur le select. Le service client est ultra réactif, ca vaut le coup de le remonter.
arthur profile
Arthur Juin
Great product. Way better AND more affordable than Typeform.
Jake profile
Wow, just took this for a test drive and it's really good! Love the ability to update content in Airtable.
Mike watson profile
Mike W.
Owner, Bureau Plus
Really Impressed by @filloutcom. If you are using #Airtable and feeling restricted or disappointed with the forms, check them out!
Jason profile
Fillout UX is very smooth, support blazing fast, record picker and preview, webhook and conditional logic are available. I can only recommend to try it out!
Ricardo profile
App Architect
I just launched our new quote form using Fillout w/ airtable - the product is terrific and by far the best solution for us out of all the other forms I've tried (typeform, jotform, etc.). I'm really thrilled about how much this will help our processes.
Daniel profile
Daniel Magorrian
I really enjoy using Fillout, especially its integration with Notion. I really appreciate that I can use the file upload feature in the free tier. Excited to use more of Fillout in the future.
dimas profile
Dimas Almuhtada
After trialling various form builders for Airtable, I came across Fillout and haven't looked back. The integration with Airtable is seamless, the pricing is incredibly reasonable, the user interface is incredible and last but far from least - the customer service is exceptional. I've had a few questions along the way and they've all been answered, via the chat box on their site, in a matter of minutes.
michael profile
Michael U.
Airtable + Fillout + Softr is pretty banging combo for most SMB MVP's
blueoceansyachting profile
Blue Oceans Yachting
I can't believe I haven't come across Fillout till this past week. They're solving a real need in the no-code space and doing things that other form tools just aren't doing.
reality profile
Reality Church
Operations lead
Just want to say that I've been playing around for about an hour now and the level of sensible functionality Fillout offers is absolutely amazing. (Filtering on Airtable linked record field value, (which AT doesn't even offer themselves), creating records in a linked table, linking different forms to create multiple records in one table, etc.) Great job to the whole team over there, this is fantastic!
erik profile
Erik Zijdemans
COO @ Publicize
We're using a combination of Fillout -> Airtable -> Glideapp and it's been an absolute gamechanger for our non-profit organisation.
Steffen profile
Steffen Gray
So far, amazing! I used this for both Airtable and Notion and I'm blown away by the customization capability for even the FREE version.
Brie profile
Brie Abes
The best Notion integration with forms I have ever seen
Pere profile
Technology Headhunter
I'm really getting to like Fillout... easy and clean interface and advanced feature set. What's also really nice is the ability to generate a unique link for each Airtable record that will allow editing only that individual record without access to the entire Base.
donald profile
Donald Mitchell
Technical Support
I'm obsessed. I'm sad I didn't find it earlier. I'll be moving forms over and recommending it to my clients. Well done on a fantastic product.
ben profile
Ben Murray
Tech consultant
In love with your product!! I have been looking for this solution for airtable for 3 years.
Sophie profile
Sophie Fader
Co-founder @spurjewelry
I already shared my positive opinion about Fillout but I reaffirm they're doing a really good job, truely a saviour tool.
clement profile
Clement Cœugniet
Graphic Designer
Fillout est à ce jour pour moi le meilleur form builder si vous utilisez déjà Airtable ou Notion. Le marché des apps NoCode évolue et cet outil sera en Top 1 pour les recommandations auprès de mes clients.
lilian profile
Lilian Sevoumian
Make and Airtable expert
L’éditeur de logique conditionnelles, la fonctionnalité de remplissage de table liés, la facilité d’enchaînement de formulaires, design, login, webhook … j’adore.
florian profile
Florian Woisel
Product Owner @ ChangeNOW
Actually just general kudos for a great product to Fillout. I tried Typeform, Jotform, Airtable forms, and Google form before trying it: Fillout has everything the competitors lack =)
siggi profile
Business Owner
I haven't been this enthusiastic about a tool since Airtable 5 years ago 😀
Celine profile
Celine Delval
NoCode Engineer
Just wanted to say how happy I am with Fillout at the moment. I'm using Fillout with Notion, it all works so flawlessly. Very impressed with the setup!
Dagmar profile
Dagmar Mehling
Notion consultant
Been using the app for a few weeks... VERY impressed. Have not found anything I want to do and can't - even on the free version. Customer support is always responsive and helpful. 👍
Dave profile
Dave Ferguson
OMG!!!!! This is Godsend! Fillout eliminated about 10 work arounds for me as well as solved issues we couldn't solve. We are changing over today. It's almost to good to be true.
Tommy profile
Tommy Coe
Hace un tiempo armé mi primera encuesta con @filloutcom y me encantó poder armarlas al estilo "Elige tu propia aventura", según las opciones que elegías, las preguntas que veías 🤯
Maro profile
Maro Sola
Just started using @filloutcom and I'm already super excited about it. took me about three minutes to make a sign up form for my newsletter and hook up responses to post in a private Slack channel
Brittany profile
Brittany Joiner
Amazing. Definitely one of my favorite apps to use along with Airtable and Make.
Nate profile
Nate Sanden
Where was @filloutcom when I was stringing together dependent drop-downs with Jotform/On2Air?! Will be switching over.
Saintly profile
Saintly Actor
I have been using Fillout forms for over 3 months and love the product. Their customer support is very very top.
Jonathan profile
Jonathan Pineda
J’adore l’integrer aux portails que je construis avec Softr pour pouvoir facilement sélectionner un contact parmis ceux que j’ai dans Airtable, dans mon formulaire 😍 Autre fonctionnalité super utile de Fillout : le champ « date range » pour sélectionner une plage de temps.
elise profile
Elise Reichardt

Make your first formin minutes.  For free.

Unlimited forms with 1000 submissions/month. See pricing for details.