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What is form abandonment

Form abandonment occurs when respondents start filling out a form but exit before reaching the last page. When respondents abandon forms, it indicates a lost opportunity for capturing valuable leads or completing transactions. Addressing your page drop-off rate is crucial for improving overall conversion rates, enhancing customer satisfaction, and maximizing business outcomes.

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Send a reminder email

1

Choose a workflow template

On your form’s Settings, click Conversion kit in the left side. Let’s choose to send an email if a form has been abandoned.
Form abandonment
2

Edit the trigger

The default time frame for a message to be sent is 30 minutes after the form is abandoned. To change this, Edit your Form abandoned trigger.
Form abandonment
3

Format your email

Edit the content of your Send email action. You can also add attachments, copy colleagues, and more under Advanced. More info here.
Important: You must have at least one email field in your form to use this feature.
Click Email to format the style of your message. Check this section to learn more.
Form abandonment
4

Publish and share

Test your workflow through the upper right corner, then hit Publish when you’re good with it. Respondents will now receive a link to their partial submission, allowing them to continue their submission on any device.To edit this workflow, go to Integrate from the top menu.

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Send via Slack message

Edit Slack action to connect your Fillout account to your Slack workspace.
Form abandonment
Select a channel. This will automatically send a response summary in a formatted message. You can also opt to customize the message.

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Receive notifications when a respondent abandons your form

Toggle the Self-email notifications switch. The email linked to your Fillout account serves as the default receiving address. This can be changed by clicking x to delete it and inputting the preferred receiving address.
Form abandonment
You can also add more receiving addresses as you see fit.

Conversion Kit

Enrich and validate emails, route leads based on company size, and more.

Partial submissions

Automatically save respondents’ progress so they can resume later.

Lead enrichment

Route leads to different pages based on company size, industry, and more.