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Video overview

Note: Lead enrichment is part of the conversion kit paid add-on. Fillout covers the costs for external APIs like Clearbit and Google Maps - no API key needed. Get started here.

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Enriching leads and conditional routing

If you enable Enrich with Clearbit in the right-hand panel, you’ll receive access to the following properties after a respondent fills out their email:

  • Employee count - total number of employees that work at the company
  • Employment name - name of the company the person works for
  • Employment domain - domain of the company the person works for
  • Employment role - a person’s standardized role at the company they work for based on their title. See all possible values.
  • Company traffic rank - a company’s standing in a global rank of company website traffic as calculated by Clearbit. See all possible values.
  • Company employee range - number of employees that work at the company by range. Useful for segmenting companies by size. See all possible values.
  • Company estimated annual revenue - estimate of the company’s annual revenue by range. See all possible values.

With page logic, you can conditionally route leads based on company size, industry, job title and more based on the data obtained from the email field.

Lead enrichment

Common use case: Route leads with over x employees to a scheduling page with your enterprise team. Or, create multiple scheduling pages to route leads based on region, industry or company size.

Lastly, you can send enriched data to any integration by setting up additional mappings on the Integrations tab.

Page logic

Hide or show certain pages or custom endings based on respondent input.

Fillout Scheduling

Book meetings on your Google or Outlook calendars right from a Fillout form for free.