Track form submissions with Meta Pixels

Add a Facebook pixel to track when users open your form, transition to new pages and submit responses.

What is a Meta Pixel

A Meta Pixel lets you track user behavior, like when a user opens a webpage. You can add tracking pixels on Facebook business accounts, and then use them in your Fillout forms!

How to use pixels in your form

1. Link your Fillout form to Meta Business Manager (formerly Facebook Ads Manager)

Head over to Integrations, and click Meta Pixel.
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Input your Pixel ID. Follow the instructions to find your ID. Then, click Finish setup.
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2. Publish and share your form

That's it! You have successfully connected your Facebook pixel. When someone submits your form with your public form link, you will get events in your Events Manager, which look like the image below.

How to check event details

If you click on one of the Fillout events which are generated, which would either beFillout.FormPageViewed or Fillout.FormSubmitted, you will be able to View details.
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In Recent activities, you can see parameters that were passed to the pixel.
  • content_category - the form unique ID
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Note: It can take up between 2 to 5 minutes for new events to show up in your Events Manager. So, if you're not seeing events from a newly connected form, wait for a little while and double-check that you're using the correct pixel id.
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If you need to be GDPR compliant, you will want to display a cookie banner on the form, which can be toggled in the form settings.
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Other integrations

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